Archive for September, 2008

Sep 30 2008

SEO Copy Writing, The Dog Whisperer & An Opt In MLM Lead List?

Published by Admin under Uncategorized

You betcha! This morning I was explaining to my Dad how choosing the right key word was critical to the success of any internet marketing technique. Whether it’s attraction marketing, SEO copy writing or building an opt in MLM lead list.

That’s when it struck me that using effective SEO copy writing techniques was a bit like what The Dog Whisperer does (only with search engines instead of dogs).

Ok… hang with me on this for a moment and I’ll explain.

SEO or search engine optimization is the process of making the most of your online efforts. Getting “the most bang for your buck” (as they say) out of your internet real estate.

In other words it’s how to drive traffic to your site in the most cost effective way. In other words, free traffic from Google and the other search engines.

Soooo… SEO copy writing is the art of teaching Google to come when you call. Just like The Dog Whisperer does for dogs! (See I told you there was a connection…LOL)

So how do you get Google and the others to pay attention to what you’re doing? You feed their need, of course.

Search engines are in the information business. And they are starving for good “quality” content on literally millions of keywords.

Now, quality is the key here. As I’m sure you already know the internet is chalk full of junk. So keep it real and half the battle’s already won.

The other half depends on using the right keywords. Internet marketing is governed by the same principals as the rest of the business world. Supply and demand. You won’t get any traffic (and your opt in mlm lead list won’t grow) if you use the same keyword as a million other folks.

I’m serious here. I used “Brain Storm It” to look up SEO as a keyword before I started writing this article and there were over a BILLION sites written with that specific key word as the main keyword for the page. And there were only around 100 million folks looking for it.

What does that tell you? What are the odds that any given SEO page will be viewed? Espceiall if it’s being written by an obscure just starting out business person?

Yep, that’s right “ZERO”!

So what do you do? Search for the low hanging fruit. Find keywords that have significant demand but little supply.

An example I recently used was “Chocolate Fondue Recipes”. This keyword had over 12,500 people searching for it on a monthly basis and under 300 pages supplying information. Do you think this has a decent shot of being found? You betcha!

Now a single letter can change the whole ball game. Listen to this… “Chocolate Fondue Recipe” (singular instead of plural) got slightly more hits (that is folks looking for it) but had close to 8,000 pages supplying information on it. So if you had to choose a keyword about Chocolate Fondue which one would you use for the main keyword for your page?

Ok, so your job as an internet marketer is to find GREAT underused keywords and create EXCELLENT content about them. If you do this your SEO copy writing skills will pay off, you might even become an SEO guru, driving tons of free traffic to your sites which will make building your opt in MLM lead list a breeze!

You could almost say you’d be training Google to come when you call just like The Dog Whisperer ;)

About Shelly Begarowicz…

Shelly Begarowicz is an internet marketing consultant. With the help of Renegade University she helps network marketers and small business owners to use Web 2.0 Tools and Attraction Marketing techniques to build their online MLM business with a shoestring budget.

Building on the teachings found in The Renegade Network Marketer, Magnetic Sponsoring or Building on a Budget, Shelly teaches opt in MLM lead generation leveraging the power of the internet to build your online business in the most effective way possible.

Securedloansoffers
Alliq

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Sep 29 2008

The Basic Guide To SEO - Getting Top 10 Rankings In Google And Yahoo

Published by Admin under Uncategorized

Search Engine Optimisation is all about getting your website or webpage into the top 10 of search engines such as Google and Yahoo. You don’t have to be a million dollar company or spend 1,000s of dollars to do this, sometimes all it takes is some knowledge and hard work.

There is no magic technique to getting top 10 rankings and no “quick fix” but if you optimise your site correctly with both on and off-page optimisation then you will at the very least drastically improve your Search Engine Position.

Keywords are the start of any SEO campaign and this is probably the most important piece of research you will do. A classic mistake many people make is thinking they already know the main keywords and they blindly proceed to the detriment of the optimisation strategy.

Use some keyword research tools and see what people are actually searching for, you will probably find some surprising results. When you have the results don’t just pick the top three most popular terms and go for them, if you are competing against many big organisation who have large marketing budgets you may not stand a chance. Sometimes its better to find a slightly less popular keyword that has less competition. The best keyword you can find is the one that has a low amount of optimised sites and a good amount of searches, thats where you will be able to get a Top 10 ranking.

Main on page factors

  • Title Tag

    The title tag is the first thing that any search engine sees when it is crawling your website it is also what your potential customers see when deciding which site to visit so it goes without saying this is important. You want your main keywords to begin here and also to be made into a legible sentence. Remember its not all about optimising for search engines, your customers are also very important. Try and put a call to action in with your keywords, something like “book now” or “order today”.

  • Content

    Content can include pictures, videos and text but your main focus should be the text because that is what the search engines really like. If you have under 100 words of text on your website you should think about adding some more. Try and use your keywords in your text but keep the density below 5% to avoid getting penalised for keyword stuffing. Also make full use of H1 and H2 tags, these should contain some of your keywords and if you don’t like the way a H1 tag looks then use a CSS file to integrate it into your content.

  • Meta Tags

    Meta tags include your keywords tag and description tag which are hidden from the user but seen by the search engines. Now the keywords tag is of little importance in ranking, mainly due to the fact it has been so abused by webmasters over the years. However it only takes a few seconds to create one so there is no harm in adding it. The description tags is also of diminishing importance to search engines but it can be important to your customer. This is because it is often used as part of your site description when you website is displayed in the search engine results and it is also used in some directories. This means you should make sure it is an accurate description and also make it as appealing as possible (ie save 70% of hotel prices with us!)

  • Alt Tags

    Alt tags a the tags given to any images on your webpage, they are important because search engines cant read images so the filename and Alt text help you optimise the image for searches (useful for the links of Google image search). Don’t go crazy a start stuffing keywords into all your images, just be mindful of the fact that this is another area that can be optimised.

  • W3C

    The W3C has a validator that checks your website for any coding errors or mistakes which if you have been using a html coder like Dreamweaver will probably mean quite a few errors. This is not vastly important but a well coded site mean that search engine spiders can easily crawl your site and are more likely to index your page. It also mean that your site should load up in multiple web browsers as some are more picky about coding mistakes than others.

    Main off page factors

    The most effective way of getting a high ranking in Google is to get links to your website and to get the anchor text of those links to contain your main keywords. This is perhaps the most difficult and defiantly the most time consuming process that you will go through during your SEO campaign.

    It is also important during this process to be patient, it can take time for people to respond to your link request or for directories to list your website. It can also take time for you to see the effects of your link building campaign (usually at least a month) so don’t expect to get some high quality links and be No1 on Google tomorrow.

  • Relevant Links

    Relevant high quality links are the holy grail of link building and these are often hard to find. Relevant links are those that are on the same topic as you website, so if you have a travel website for Scotland then links for other Scottish travel website are the ones you really want. A quality link is one from a trusted website such as the Yahoo directory or from a site with a .edu or .gov domain name. Also links from website that have a high Google PR are worth looking for.

  • Anchor Text

    The anchor text is the clickable text which has the link to your site on another website, it is important to make sure your keywords are used in this text. It is also important that you don’t over do it and make every link with the same anchor text as this could be penalised. Ideally write 3 or 4 combinations of anchor text to be used that take in your main keywords. It helps if the anchor text you are using is displayed somewhere on your page this again is useful in making the page more relevant for search engine results.

  • Directory Submission

    There are hundreds of directories out there and some require payment (either one time or annual) while others are free. The two biggest and most well know are Yahoo ($299 py) and DMOZ (free), you should definitely submit to the DMOZ after all it is free. The problem is that it can take months or years to get listed. Yahoo and Business.com are the two most respected paid directories, they are expensive though at $299 and $199 per year. If you have the money a listing in either or both is well worth while.

    If you type “free directories” into Google then you will find plenty of sites with lists of directories, if you want to find so good paid directories that are cheaper than Yahoo and Business.com then try the listing on Aviva.

  • Social Networks/Bookmarks

    The newest media on the internet and it is being used to great to generate both direct traffic and links. The direct traffic is a bonus but its often low quality traffic that doesn’t generate any sales, what you really want is to have people bookmarking pages of your website in Del.icio.us, Digg or Stumbleupon. The best thing to do is add a “add this” button to pages on your website, you can get this from www.addthis.com. This tool allows people to bookmark your pages on a large selection of different social bookmarking sites. There is now harm in submitting your site to some on your own, just don’t overdo it and submit every page!

  • The author of this article is Niall Buchanan an internet entrepreneur who runs several affiliate marketing sites such as http://www.roomsinscotland.com and http://www.roomsinedinburgh.com

    Securedloanssite
    Thestarfishandthespider

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    Sep 28 2008

    How to Optimize Your Web Site for Page Rank

    Published by Admin under Uncategorized

    The sole purpose of optimizing a web site is to be able to mirror to the search engine that your site is in capacity to attract potential visitors to obtain traffic. This is because of the underlying fact that we all know — that you need to drive traffic on your site to make sure that you get to have a better page ranking from the search engines. Given this consideration, what are the steps that one can take in order to make sure that the site is well optimized to get a far more reach in the page ranking? Below are some of the techniques that you can use in order to optimize your site better:

    a. The content should never be compromised. The site content should never be an element to be compromised because this is the main reason why people are basically visiting any web site. If the site has a content that is well drafted, meaning, it went far beyond what is expected based on the relevance of the content, the material value that it possesses, and the functionality that it poses to your potential client, then this has passed the standard of a good written content.

    b. Never go exaggerating your graphical contents. I know that there are people who just love so much of the visual illusions. But getting into too much graphically inclined site just drops the interest of the generally of your visitors. You may engage at putting into some other things like more information but never exaggerate the placement of animated things.

    c. To fully optimize your site to gain good ranking, make sure that you establish a connection with your site and the search engine. The only way to do that is to provide search engines the reasons to - the keywords. If your site contains relatively pertinent keywords on your site content, the more it shall be liked by the search engine.

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    Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.

    High Pagerank - SEO
    High Pagerank - SEO

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    Sep 24 2008

    Arrive on the Internet With Search Engine Marketing Firm

    Published by Admin under Uncategorized

    Companies arrive and leave every now and then in these uncertain times. But some of them manage to stay put in the race due to sound business strategies adopted by them. One of those is taking an expert professional help of a Search Engine Marketing Firm which help you in increasing your base in the market. This involves making your company known to a wider client base, who get to know every facet connected with your undertakings. The search engine firm increases your market value by first attracting prospective clients to your company. Afterwards, those remain the loyal base for years to come for your company, in turn generating more sales revenue for you.

    At our headquarters, our Search Engine Marketing Firm ensures that you are provided with quality services from our side. Our years of expertise in this arena leaves no stone unturned to get you a smooth sailing in today’s rat race to the top. The overall professional approach from our side converts occasional visitors to the diehard loyalists for the company products. This is done after a pain-staking market research and identifying traffic generating keywords helping dramatically increase your business prospects. The skilled staff at our search engine marketing firm employs latest techniques and they know what it takes to be on the top. Most of our staff is highly experienced in these matters and thus are ready to change any keyword or content should they find it hampering the overall growth prospects of the company.

    Challenges excite us and this comes with the kind of vast experience, we have had over the years. It is our belief in ourselves that has kept us going, while we went on providing our services to some of the excellent organizations we had a chance to work with. At our search engine marketing firm, we believe in unique marketing solutions to the companies. As such, we have got customized modules for them after duly strategizing on our own priorities. From time to time, we make it a point to study the ongoing trends and then decide what suits best for your company websites. You are sure to be noticed by out time tested methods of ensuring a place ahead of others in the company rankings. A positive fall-out of that is the instant recognition it provides you with in the business arena. As such, hectic efforts to introduce your company to the prospective buyers are lessened.

    A host of services like affiliate marketing program, pay per click advertisement, content management, web hosting and development and internet marketing have been adopted by our Search Engine Marketing Firm to increase your visibility on the net. A word with you here! These methods especially content management provide detailed information regarding your company. Your search engine rankings duly increase after your affiliation with us as we go on providing quality services to you. Proper keywords are chosen after a careful analysis of what makes the companies tick and we go on improvising our own strategies for that.

    Steve Waganer has specialization in web marketing. He is expert in SEO New York, search engine marketing firm, website optimization New York.To get the SEO tips from search engine marketing firm for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com

    High Pagerank - SEO
    High Pagerank - SEO

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    Sep 22 2008

    Learn How to Make Money With Text Link Ads

    Published by Admin under Uncategorized

    Website owners and bloggers can earn thousands of dollars per month selling text link ads on their websites and blogs. They can think of charging $5 to $500 per link that is sold on their website depending upon their website Alexa Ranking and Google page rank. If your website has a good Google page rank and Good alexa ranking, then you can earn high amount of money for every link that is sold of your website.

    Alexa ranking of a website can be from 20,000,000 to 1 (1 being the Maximum) depending upon the amount of traffic your website or blog have. If you are able to increase the amount of traffic on website, alexa rankings for your website will surely increase. And Google page rank various from 0 to 10. 10 page rank being the maximum and 0 being the lowest google page rank that can be assigned to a website. If you have a website with alexa ranking less than a lack and google page 5 or 6, then you can ask the advertisers to pay from $100 to $500 per link that will be placed on your website.

    In case your website doesn’t have a good page rank, devote more time to content updation and link popularity. To improve your Google page rank, aim at updating your website on regular basis with quality content of your niche. And spend more time in getting more quality back links for your website. You can use general and niche specific directories, forums, blogs, comments posting, RSS feeds submission and social media kind of stuff to get quality links for your website and blog.

    By following the tips mentioned above, your website will have good alexa ranking as well as page rank. And now you are ready to sell text link ads on your website. But you should be very careful when selling text link on your website. You should sell links in a manner that they looks natural and not paid one. And try to keep the number of outgoing links from your website to minimum.

    Notice - If Google sense that you are doing paid links kind of activity on your website, they will punish you with a penalty or will decrease your page rank. To be very successful with your text link selling, you should keep the number of links coming to your website more than the number of links going out.

    You can sell text link on your website by creating a page like Advertise here on your website as I have created on my website Scopeformoney.com which will give you the chance to cash all the money that comes your way. With this there are many text link selling networks which you can use for selling links on your website. Some of text link advertising networks are text-link-ads, TNX, Linkworth, linkadage and textlinkbrokers.

    To start making money online from your website sign up for a Publisher account on Text link ads

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    High Pagerank - SEO

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    Sep 22 2008

    How Search Engine Optimization Can Benefit You

    Published by Admin under Uncategorized

    Search engine optimization is a principle in internet marketing that many people do not know much about. It is one of those things that those who know about it are able to make much use of and for those who do not know about it, well - they are just left in the dark. To bring you up to speed, here are the basic ins and outs of search engine optimization so you can see how search engine optimization can benefit you and your website.

    As a website owner, your main goal is to get as many people to visit your site as possible. Of course, we all want our information or product to benefit the website visitor but what is really important is the traffic. Many webmasters spend as much time figuring out how to generate reliable streams of traffic to their website when in all actuality, search engine optimization could really help to eliminate all of that time spent and just get straight down to the nitty-gritty.

    What is Search Engine Optimization?

    At its most simple, search engine optimization is just what it sounds like - making the best of the search engines. Search engine optimization is the principle of putting as many things on a webpage as possible that draw the attention of the search engines. Of course, search engines like Google, Yahoo and MSN do not have minds of their own - they call to attention what internet users tell them to.

    Every time you punch a search phrase into the blank box at the top of the page for a list of desired pages to come up, you are taking advantage of search engine optimization. Utilizing search engine optimization on the end of the website owner can help to make sure that if you sell shoes, and people are searching for shoes online, they will come up with your website on their list somehow or another. The higher your search engine ranking, the more likely it is for a user to stop by your page and hopefully give you some business.

    To start out in the Search Engine Optimization World, make sure that you make use of a few key things/resources:

    *Perform keyword research in your niche, so you know what search engines want to see. These terms will come up useful in a bit.

    *Make your pages as content rich as you can. At least 250 words is good, but the more content you have on your site, the more search engines will love it.

    *Make use of HTML, Java, Flash, Meta Tags, Video, and other things that will draw users in and keep them coming back, in addition to the word content on the page.

    These are just a few things, but they are the search engine optimization basics. As you move up in the world of internet and internet marketing, more of it will come naturally. Do not wait for the traffic to come to you; go after it and make use of search engine optimization today!

    About the Author:

    —————————————————————–

    SooFatt is an Internet Home Business Expert

    who specializes in Affiliate Programs.

    To find the best home based business ideas and

    opportunities so you can work at home visit:

    http://MassiveIncomeStreams.ws

    For more valuable resources, visit his blog at http://www.soofatt.com

    —————————————————————–

    Blogeducacao
    J02

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    Sep 21 2008

    5 Essential Steps to Web Site Search Engine Optimization

    Published by Admin under Uncategorized

    Search engine optimization is the process of making sure that your website content and information helps you to achieve high ranking on search engines such that you will get traffic directed to your website through these search engines.

    1. The very first and important step in search engine optimization (SEO) is to know all your niche keywords and phrases, and this begins with a good knowledge of your niche. If you want to attract some potential customers to your website, you should know the relevant keywords and phrases to use. When people are looking for information online, they type different keywords and phrases on search engines, and you will need to know these keywords and phrases. By having these keywords in your website content, your website will show up on search engines when people look for information that relates to these keywords.

    2. Make maximum use of your keywords and key phrases. In order to make sure that your website is found by search engines, you will need to have your keywords in your web content and on your blog. Make sure that your web content is keyword-rich. Use your keywords in all the articles that you write.

    3. Build your website such that your keywords and phrases are included in the content of your website, including the headlines on your website.

    4. Expand one way and two way links to your website. Link building is one of the most effective ways to increase the visibility of your website on search engines. Build one way links by submitting articles with your website URL in the resources box, and participate in relevant forums and have your URL in your signature. Write product reviews and post them at other related websites and include your website URL. You can also exchange two way links with other web masters for related web sites. The more websites you have linking back to your website, the better your web site ranking will be on search engines.

    5. Submit your website to website directories. This will help to improve your page ranking on search engines and will also drive traffic to your website.

    SEO is very important for the success of your website. Follow the steps outlined above and make your website visible on search engines. If your website ranking is high on search engines, it means that you can be easily found and a lot of traffic will be driven to your website.

    Dave Gahan

    http://www.streamingflv.com

    Virtualmaster
    Adversecredit

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    Sep 21 2008

    SEO Software and You

    Published by Admin under Uncategorized

    The thought of fully optimizing your website through SEO principles may seem an impossible task, especially so for the beginning netrepreneur, but it can be achieved. While it’s possible to learn the skills needed to construct a fully optimized site there may be SEO software that may assist you in reaching your objective more quickly. The use of a quality SEO software application can also provide a means of sidestepping some of the pitfalls many online businesses discover when attempting to fully implement optimization techniques.

    Some software titles for SEO include Dynamic Keyword, WebPosition Gold and WebCEO. In each case the design is to perform specialized functions to enhance the overall level of optimization of your website. It should be noted that while WebPosition Gold has the longest track record it has also been listed as software to avoid by Google.

    For the purposes of this article we will look at some of the functions of WebCEO simply because they do offer a free version of their software that is helpful in optimization while giving you a feel for other features available on paid versions of the product.

    WebCEO provides more than ten SEO tools to enhance areas of your site including search engine submitter, keyword research, search engine ranking checker, link popularity checker and traffic analysis.

    The purpose of this article is not to promote one software application over another, but is simply a means of providing you with information that may assist you in defining a software solution that will help you manage the task of optimizing your site.

    If you are a small business, it is possible to use a free trial of any of SEO software products available. Most provide either a 10 or 30 day free trial while WebCEO provides a limited edition of their product that is free to use as long as you want. This product is not as comprehensive as their paid versions, but it may provide ongoing assistance if you have a limited budget. Most SEO software provides either a 10 or 30 day free trial while WebCEO provides a limited edition of their product that is free to use as long as you want. This product is not as comprehensive as their paid versions, but it may provide ongoing assistance if you have a limited budget.

    Even businesses that have a good handle on SEO issues find the use of SEO software a means of providing a comprehensive overview of how your SEO strategies are working and if you might need to refine keyword targets.

    General functions of all SEO software are relatively the same. However, there are specialized services that some software application can provide that others do not address. Read through available reviews and try a free offer to get a sense for what SEO software can do to help you with your online marketing performance.

    Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

    Make A Website in minutes with HighPowerSites or Build A Website with BuildAGreatSite.

    Start your own ebook business and Resell Ebooks with BooksWealth.

    Pagerank Page Rank Get High Pagerank
    Pagerank Page Rank Get High Pagerank

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    Sep 20 2008

    Improve Your Website Ranking

    Published by Admin under Uncategorized

    In today’s internet economy, it has become imperative for websites to secure a high rank in search results.

    If your website does not appear high in search results, then it is nothing more than an expensive visiting card.

    As a website owner, your aim should be to enhance the scope of your website by making it more interactive.

    It should not just be an information board about your product or service but should provide a mechanism for users to interact with the management of the company. Users, if they want, should be able to transact business with the company through the payment gateways included in the structure of the website. Your investment in setting up an online storefront can be justified only when your website can generate a significant amount of revenue through online sales.

    The first step towards gaining business from your website is to generate online queries about your product or service. This can only be achieved when your website appears high in search results making it easier for users to find your product or service.Achieving high rankings in search engines is not only important for commercial entities but also for non- profit organizations. Non-profit organizations who want to promote their cause also desire high rankings on search engines. NGO’s involved in alcohol, drug de-addiction want to reach out to web surfers who are seeking more information about de-addiction. This can only be when these non -profit organizations rank high in search engine result pages.

    There are numerous ways by which you can obtain high ranking in search engines. One of the sure shot ways of getting a high ranking in a search engine is to construct your website in such a way that is search engine friendly. The first step in building a search engine friendly website is to choose the right domain name for your website. When it comes to domain names choosing a country specific domain would help in driving the relevant traffic to your website. This strategy not only yields fruitful results when one is targeting users in the home country but can be very helpful if you are targeting specific markets and desire traffic from a particular region on to your website.

    One can also achieve high rankings on search engines by including an exhaustive list of keywords in the meta tags. The keywords included in the meta tags should be those that are frequently used in search engines to search for a specific product or service. This technique is employed by search engine optimizers all across the globe to improve the rankings of the websites.

    Kapil, is a SEO executive at a SEO company India, Icreon Communications, software outsourcing India offers - seo services India SEO Consultants, SEO copywriting solutions, Online Internet Marketing Services India, seo outsourcing Pay per click Advertising, online marketing India, email marketing services India.

    Pagerank Page Rank Get High Pagerank
    SEO - Search Engine Optmization

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    Sep 19 2008

    Marketing & Advertising - Case Studies Work

    Published by Admin under Uncategorized

    Do you accomplish what you set out to do for your customers? Do you provide more value than your competitors? Are you genuinely proud of what you do?

    Most business owners and executives respond with an enthusiastic “Yes!” to those questions. But then I read their brochures, ads and websites, and I’m puzzled. If they’re so convinced that they’re the best around, why are those brochures, ads and websites crammed full of empty, meaningless platitudes?

    If your company is the real deal, prove it. And one of the most effective ways to do that is through a simple yet powerful tool called the case study. In simple terms, a case study is telling the world what you did for someone, how you did it, why you did it that way, and what the results were.

    When it comes to setting yourself apart, few tactics are as effective as real-world examples of what you’ve done. Explaining how your expertise or products helped someone else achieve goals or reduce stress connects with your audience. And if the company being profiled in the case study is widely known or well-respected, you’ll bask in the glow of their reputation.

    Case studies are compelling, powerful, and versatile. Your ads can make some vague promise that your veeblefetzers increase profits by allowing customers to core more radishes. Or, Joe Schmoe at Perky Produce can describe how they helped his company core 42 percent more radishes per hour with a 16 percent lower labor cost. That’s positive, believable proof, rather than hype.

    Your brochures, website and newsletters are great places for case studies. People like to read about the challenges others face. Case studies in email newsletters can include links to your customers’ websites, which is a nice way of saying that you’re proud to do business with them.

    One of the best ways to use case studies is in trade magazine articles. Most editors hunger for meaningful stories that will help readers. Provide an article describing how a major radish processor boosted profitability, and you’ve helped fill their pages at no cost to them. By publishing your story, the publication lends third-party credibility to your message — and you can use reprints in your marketing efforts.

    Worried that customers or clients won’t want to share their stories? Most will actually be complimented. In fact, the biggest impediment to creating successful case studies isn’t hesitant customers. It’s time. Asking staff members whose plates are already full to create case studies is a recipe for inaction. Even if people do have time, it’s easy for case studies to get shoved farther down the to-do list.

    That’s why it pays to set up an ongoing program that’s built upon a schedule with firm due dates — and why you may want to consider outsourcing your program to a PR firm or a writer.

    If you’ve got a case, prove it, and you just might find that the case you already have will grow into even bigger ones.

    Scott Flood creates effective copy for companies and other organizations. To learn more, visit http://www.sfwriting.com ©2007 Scott Flood All rights reserved.

    SEO - Search Engine Optmization
    Pagerank Page Rank Get High Pagerank

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